Comparison between Coke and Pepsi
When we feel thirsty, we look around to quench our thirst. In the whole world, we’ve dozens of choices when it comes to soft drinks, although the 2 most well-known are Coke and Pepsi. Many are often stuck between choosing Coke or Pepsi, and although they’re slightly different in appearance, taste, and price, it makes a world of difference to the customer.
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World’s Top Famous Beverages
The world’s two famous beverage companies, Coke and Pepsi-Cola, have competed dramatically and divided the beverage market profit for several decades. In the free market, it’s hard to precisely tell which one is the winner within the right competition, because both companies use different sorts of commercials and merchandise to expand their markets.
I think that Coca-Cola earns a higher profit than Pepsi because Coca-Cola has better marketing strategies. Therefore, the representatives for her commercials and television ads cost less. I would choose to drink Coke over Pepsi. Because Coke has a fair marketing strategy that draws all generations of individuals of all ages, Pepsi targets mostly the younger generation and tries to form a picture of Coke as an uncool drink, Coke has made more people understand its value and merchandise than Pepsi. Therefore, we should always drink Coke, which knows the way to appreciate all audiences of all ages, no matter their age and gender.
Taste wise
It is interesting to listen to Pepsi win the taste test. So, have Coke. How can this be? According to many people, Coke tastes better than Pepsi, and Pepsi tastes better than Coke. What is the difference between Coke and Pepsi? If we compare the 2 labels on those two cans, the sole difference between them is that Pepsi adds orthophosphoric acid in its contents and Coke doesn’t. Some people might say that those tests truly reflect the market demand and other people’s preferences, but I doubt it. If they did, why can we not find the sole and exact answer to convince us which one is the cola giant within the market? On the other hand, do they try both and then decide for themselves? They are probably cheating on those taste tests. They probably report only favorable tastes and throw out unfavorable ones.
Ad Competition
Pepsi Cola Ad: Source YouTube
Major Differences Between Coke and Pepsi-Cola
What is the real difference between Coke and Pepsi-Cola? Both drinks, Coke & Pepsi, are surrounded by firms within the beverage market, but we feel Coke gains higher profit than Pepsi Cola. They both drink and use a lot of superstars or famous figures such as Dinger, Sisqo, Kiss, Einstein, Faith Hill, etc. This commercial method of using superstars or famous personalities in Pepsi commercial ads not only happens in America but also Asia. The Pepsi commercial ads in Asia also use a lot of Asian superstars to represent their products.
The reason why Pepsi managers try to break its competitors and attract the limited consumers with the idol’s charm. Both are good business strategies to boost profit. However, because Pepsi hires superstars to perform in the ads, it must spend lots of money so which increases the company’s costs which reducing the profit. On the other hand, Coke could reduce the cost by not hiring superstars and famous actors and actresses.
Coke’s Collectible Strategy vs. Pepsi’s Market Approach
The collectibles from the whole would reinforce an image regarding their trademark and consolidate their consumers. On the other hand, they can also create lots of money, which raises the company’s profit. Compared to Pepsi, Coke features a lot of collectibles, like teddy bears, watches, toy trucks, staples, etc., and every one of them puts the Coke trademark on those products, and we can find them in almost any market. In comparison, Pepsi-Cola does not have collectibles, so it might spend lots of time and money to gain more consumers and expand its market. The most interesting part of this is that there are Coke museums, but no Pepsi museums can be found.
Public Perception and the Future of Beverage Competition
Some people argue that the taste of Coke and Pepsi is equivalent. However, a lot of people argue that Pepsi Cola tastes sweeter and has many bubbles in it, therefore, Pepsi wins more consumers, especially the young generation. However, this is not true. The young generation will change their preferences more quickly than the old generation if a corporation uses the young generation to work out most of the parts’ profit they gain from them, which will not help make those profits very stable. Thus, Pepsi would lose its customers more easily. If we compare to Coke, older generation people are more stable in their preferences. This situation would benefit Coke in order that Coke will earn more profit and outlast in the beverage market.
Customer Loyalty and Market Stability
Most people believe that Coke has more advantages in winning this beverage war. For example, most people like to see Pepsi’s commercial ads, and they might like Coke’s taste. Imagine that if those two companies merge, we’ll not have a second choice while we drink Coca-Cola, and we will lose the prospect of seeing the various and interesting ads. The beverage market will become bored. Therefore, regardless of which one is basically a coca giant within the market, we prefer to get more choice and fun from both of them.
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